Justin Bieber's Fragrance: How Will Sales Stack Up To Other Music Artists - Hollywood Reporter

<div readability="32"><p>Jamie McCarthy/Getty Images</p></div><div readability="73.7812378357"> <p> <span>Following in the footsteps of notable pop stars like <strong>Britney Spears</strong> and <strong>Beyonce</strong>, 17-year-old singer <strong>Justin Bieber </strong>this month released his second fragrance, Someday. If it launches anywhere near expectations, the "fruity gourmand" scent could earn up to $30 million in sales.</span></p> <p> <span>Someday is a follow-up to Bieber's first fragrance, the unisex-marketed My World, and his branded line of nail polish. While it is rare for a male celebrity to promote a women's perfume, the product seems to be a natural fit for Bieber's enthusiastic adolescent female fanbase.</span></p> <p> <span>A large crowd of those excited, anxious Bieber devotees gathered at Macy's Herald Square in New York City on June 23 in anticipation of a special launch event. Initial reports from the event alleged that Bieber was pushed to the ground in a scuffle with an undercover police officer, but a rep for the singer later told <em>The Hollywood Reporter</em> that it was "a momentary, well-intentioned misunderstanding that was quickly resolved".</span></p> <p> <span><em>STORY: Justin Bieber Attack Reports: 'He Was Not Even Touched' (VIDEO)</em></span></p> <p> <span>Regardless, that kind of turnout and subsequent buzz bodes well for Someday's sales numbers. <strong>Muriel Gonzalez</strong>, executive vice president and general merchandise manager of cosmestics, fragrances and shoes at Macy's, told <em>Women's Wear Daily</em> </span><span>that the Bieber fragrance would be "the biggest launch we've ever had".</span></p> <p> <span>Bieber is not the first music artist to triumph in the fragrance market. According to a 2010 Forbes report</span><span>, <strong>Jennifer Lopez</strong>'s 2002 scent Glow earned over $100 million in its first year on the market. <strong>Britney Spears</strong>' first fragrance, Curious, matched that total when it was released in 2004, and still routinely appears on "best of" and "readers' choice" lists in consumer magazines. <strong>Beyonce Knowles</strong> set the latest benchmark last year when her scent Heat raked in $3 million at Macy's in its first month alone.</span></p> <p> <span>Fragrances from <strong>Mary J. Blige</strong>, <strong>Jessica Simpson</strong>, <strong>Sean "Diddy" Combs</strong>, and <strong>Mariah Carey</strong> have also seen impressive sales numbers</span><span>. And while <strong>Madonna</strong> has yet to endorse or launch a fragrance, WWD estimated in 2007</span><span> that the Material Girl's name alone could propel a fragrance brand to global sales upward of $200 million.</span></p> <p> <span>Bieber's Someday is available from retailers including Macy's, Nordstrom, and Sephora at prices ranging from $20 to $55. All proceeds will be donated to a handful of earmarked charities.</span></p> </div>